‘Fire Inside’ shows the Keys' progression as an act, they’re still informed by their classic 60s pop influences but now each piece is more melodic and subtle; swirled with psychedelic patterns. Informed by cult legends like 13th floor Elevators, The Velvet Underground and the Jesus and Mary Chain, whilst imbuing each homespun recording with a personal warmth and experimentalism reminiscent of modern artistsz like Panda Bear, Animal Collective and Spiritualized bandleader Jason Pearce.

The fizzing guitar riffs, cart wheeling rhythms, and effortless melodies of title track and imminent single ‘Fire Inside’ is redolent of The Yardbirds and The Zombies as it twists into an instant Keys classic. While ‘People Meet People’ is an addictive, hollering foot stomping garage-rock groove that shows the sheer diversity of this new long player. The acid tinged desert fuzz of ‘Eyes of the World’ brings to mind the classic work of Can. While the sumptuous California sun soaked melodies and twanging guitars of ‘Valley Sun’ and ‘Chemistry’ shows that the Keys are right up there with the Super Furry Animals and Gorkys Zygotic Mynci as purveyors of high quality Welsh guitar pop. The Keys’ new album ‘Fire Inside’ was self produced and recorded with the help of Pixy Jones (El Goodo) and mixed by Charlie Francis (R.E.M, The High Llamas) at their own studio shared with local comrades El Goodo.